During the recent World Cup, fans were exposed to more than 28 hours of advertisements for unhealthy food and drinks, accounting for over 16% of match time. The study highlighted that an average of 576 junk food ads were visible in each match, with major brands like Coca-Cola, Lay's, and McDonald's being prominent sponsors.
The prevalence of these ads raises concerns about their impact on public health, particularly among children. Experts argue that the normalization of unhealthy food consumption through sports advertising could contribute to rising obesity rates, prompting calls for stricter regulations on such promotions.