WhatsApp is launching a new feature allowing users to chat using unique usernames instead of phone numbers, enhancing privacy. This rollout will occur globally over the next few months, with users able to reserve usernames starting this week. The feature aims to give users more control over their identity on the platform while maintaining options to block or report unwanted messages.
Usernames will be limited to 35 characters, and while some high-profile names will be restricted, users can change or remove their usernames at any time. The company emphasizes that this feature is designed to protect users' phone numbers and improve privacy on the app.