The 2026 Victoria's Secret Fashion Show commenced on October 18, with Bella Hadid as the opening model. This year's event marked the return of the iconic Fantasy Bra, designed by Jacob Arabo, featuring a $22 million diamond centerpiece that utilizes a unique cut to enhance its brilliance on the runway.
Watch for how the return of the Fantasy Bra influences future Victoria's Secret branding and marketing strategies. The unique design and high-profile models like Bella Hadid could signal a shift in the brand's approach to luxury and exclusivity in lingerie.