The US Olympic and Paralympic Committee (USOPC) is advancing plans to establish a commercial entity, United States Olympic and Paralympic Ventures (USOPV), to sell a stake in Team USA's commercial rights. This initiative aims to generate capital as the US prepares to host the 2028 Summer Olympics in Los Angeles.
USOPC CEO Sarah Hirshland indicated that discussions with potential investors have been positive, and the organization is transitioning away from its current partnership with LA28. This move reflects a broader trend of sports organizations seeking private investment to enhance their financial sustainability.
Watch for how USOPC's shift to USOPV impacts athlete funding and partnerships leading up to LA 2028. The transition from LA28 could redefine commercial strategies in sports, especially as they prepare for future events like the 2034 Winter Games in Salt Lake City.