Toy sales have surged this year, with a 17% increase compared to last year, marking the highest growth in a decade. This trend is particularly evident in the UK, where retailers are preparing for a busy Christmas season, selling 23 toys every second. Popular items include traditional games, stickers, and building sets, appealing to both children and 'kidults'.
Despite economic pressures, toys priced between £5 and £10 have seen significant sales growth, reflecting a shift towards hands-on play amid concerns over screen time and technology use among children.