Victoria Gordon, an extreme cleaner specializing in hoarder clearances, has gained attention for her cleaning videos on TikTok. The popularity of such content has surged, with TikTok's CleanTok community amassing billions of views, driven by the appeal of transformation and satisfaction in the cleaning process.
The trend reflects a broader fascination with cleaning and organization, as 'cleanfluencers' share tips and routines. Gordon aims to raise awareness about hoarding disorder and mental health, noting that her content has encouraged some viewers to seek help for their own situations.