Financial success of the three-day finale in London later this month promises to make or break the conceptGuess how many people attended the recent Oktoberfest in Munich, the famous annual pilgrimage for people with a sense of fun and a collective thirst to quench? Admittedly the event spanned a fortnight but the figure is still pretty remarkable. There were 7.4m visitors – a record – with around a quarter of them travelling from overseas.Now imagine even a tenth of that congregation coming together for a like-minded three-day festival in London. Endless access to quality beer, the chance to make instant new friends and, if desired, plenty of fancy dress options (lederhosen not compulsory). With top-quality sporting entertainment also on tap. Let’s hear it for Glastonbury’s oval-ball cousin: Ruckfest, if you will. Continue reading...