Marc White, the owner and manager of Dorking Wanderers, highlights the significant role of social media in promoting non-league football. His club has gained visibility through a documentary series, attracting a large audience and fostering community connections. As traditional media coverage declines, clubs are leveraging their platforms to engage local fans and expand their reach.
The rising costs of top-tier football are driving fans toward non-league teams, where they can enjoy a more affordable and social experience. White believes that many people are unaware of their local clubs, and social media serves as a vital link between these teams and potential supporters.
Watch for how Dorking Wanderers' social media strategy evolves, especially with rising interest from celebrities like KSI. Their journey could inspire other non-league clubs to enhance community engagement and visibility, potentially reshaping local football landscapes.