Sky Sports has secured a three-year extension for its live coverage of the US Open, ensuring the tournament remains on its platform until 2030. This decision follows a significant increase in female viewership, with 60% of its tennis audience in 2025 being female, highlighting the sport's appeal to a diverse audience.
The broadcaster originally regained exclusive UK rights to the US Open in 2023, driven by interest from Emma Raducanu's 2021 victory. Sky is also in discussions to extend its partnership for ATP and WTA tour rights, which further emphasizes its commitment to tennis as a key content area.
With Sky Sports extending its US Open coverage, viewers should anticipate enhanced programming and features aimed at engaging the growing female audience. Keep an eye on potential new partnerships and content innovations as Sky seeks to solidify its tennis strategy through 2030.