The BBC podcast 'Mud, Sweat and Cheers: Trouble at the Bottom' explores Sheffield FC's 2025-26 season, focusing on the club's unique position as the world's oldest football club. Amidst challenges, including a Qatari-backed venture capital interest, club owner Jon McClure outlines ambitious plans for growth, including a football academy and a national festival.
Despite historical significance, Sheffield FC has struggled to gain recognition and support. McClure emphasizes the need for the city to celebrate its football heritage, while the club aims for promotion from the United Counties League Premier Division North, offering free entry to under-16s to enhance attendance and atmosphere.