Ceer, a Saudi startup backed by the Public Investment Fund and Foxconn, has introduced two striking electric vehicles, the Exobot sedan and SUV. These models, characterized by their angular designs and futuristic features, are set to launch in Saudi Arabia by 2027, with plans for additional models by 2030.
The Exobot vehicles aim to capitalize on the shifting global automotive landscape, particularly in response to the rise of electric vehicles. Ceer's strategy reflects Saudi Arabia's ambition to diversify its economy beyond oil dependency, although past automotive ventures have faced challenges.