Pennsylvania has introduced the Artificial Intelligence Deceptive Advertising Act, mandating that any advertisement significantly altered or created by AI must display a disclosure label. This requirement applies to various formats, including images, videos, and text, and is notable as Pennsylvania becomes one of the first states to implement such regulations.
The law's effectiveness may be challenged by its ambiguous definitions, particularly regarding what constitutes 'significantly modified' content. Additionally, exemptions for parody and fictional content could complicate enforcement and compliance for advertisers.