Neil and Katie Russell are collaborating with the Shrewsbury and Telford NHS Trust following the death of their daughter, Poppy, shortly after birth in April 2021. An inquest determined her death was preventable, and the couple aims to promote compassionate care through a new initiative called Poppy's Promise, which emphasizes patient acknowledgment and empowerment.
The trust has acknowledged failings in their care and is implementing Poppy's Promise across its staff. This initiative aims to improve maternity services and ensure that patients receive empathetic support during their care journeys.
Watch for the rollout of Poppy's Promise across the Shrewsbury and Telford NHS Trust, as it aims to transform maternity care. The initiative could set a precedent for other NHS organizations, potentially influencing training programs nationwide and improving patient experiences.