OpenAI is set to launch visual display ads in the U.S. that will appear next to image generation results in ChatGPT. These ads will be clearly labeled and are designed not to affect the responses provided by the AI. The initiative aims to support free and low-cost subscription tiers, following the introduction of ads earlier this year.
In addition to the ads, OpenAI is enhancing its ad measurement tools and forming partnerships to improve brand suitability evaluation. This move aligns with the company's strategy to establish a sustainable ad-supported model for ChatGPT users.