OpenAI has launched new features aimed at enhancing ChatGPT as a consumer discovery tool. The Business Hub allows companies to create profiles to verify and update their product information, similar to existing search engine profiles. This feature is currently in beta and includes the option for businesses to develop specialized agents for user inquiries.
Watch for how businesses adapt to the new profile feature and the verification process. The success of specialized agents could redefine user interaction with brands on ChatGPT, potentially influencing customer service strategies across industries.