Ofcom has initiated an investigation into Aylo, the owner of Pornhub, regarding the effectiveness of its new age verification system. The regulator expressed concerns that Aylo may not have adequately tested the process, which relies on third-party verification through Apple, to ensure it effectively prevents minors from accessing adult content.
Under the UK's Online Safety Act, adult sites are required to implement robust age assurance measures. Ofcom's inquiry will focus on Aylo's implementation of these measures and its due diligence prior to the system's rollout, with potential fines for non-compliance reaching up to £18 million.
Watch for Ofcom's findings on Aylo's age verification process, as this could set a precedent for how adult sites implement compliance with the Online Safety Act. The outcome may influence future regulations and enforcement actions across the industry.