Michaela Wilson, who founded a school uniform exchange in Lancashire, doubts the effectiveness of a new law intended to reduce uniform costs. She believes that schools should offer iron-on branded badges instead of requiring full branded items, which can be expensive for families. Wilson's initiative, started four years ago, allows families to exchange uniforms for free, promoting recycling and reducing waste.
Wilson noted a growing acceptance of second-hand uniforms among teenagers, highlighting a cultural shift towards sustainability. The Department for Education claims that some families could save up to £50 per child with the new regulations, but Wilson remains skeptical about the actual savings.