The 2026 World Cup has significantly raised the profile of Major League Soccer (MLS), with 45 players from the league participating. An advertising campaign featuring stars like Lionel Messi encourages new fans to engage with MLS as the regular season resumes, highlighting the league's ambition to elevate its status among global football competitions.
MLS has evolved since its inception in 1996, now boasting 30 teams and a focus on youth development. Despite challenges in competing with American football for youth talent, the league is adapting its structure and calendar to attract younger players and enhance its competitive edge.