Kellogg's has reformulated its Rice Krispies and Coco Pops cereals, replacing rice with rice flour and a blend of rice and corn flour, respectively. This change is attributed to the impact of climate change on the availability and quality of certain grains. The company aims to maintain product consistency while adapting to these challenges.
Additionally, the new recipes now include wheat gluten, making the cereals unsuitable for those with wheat allergies or coeliac disease. Prominent labeling has been introduced to inform consumers of these changes.
Watch for consumer reactions to the reformulated Rice Krispies and Coco Pops, especially from those with dietary restrictions. The introduction of wheat gluten may lead to a shift in customer loyalty, prompting Kellogg's to consider further adjustments based on feedback.