At TechCrunch Disrupt 2026, Kareem Amin, co-founder and CEO of Clay, will explore the emergence of the GTM engineer role, a new discipline shaped by AI advancements. This session will highlight how AI is transforming go-to-market strategies, enabling teams to automate workflows and enhance customer outreach effectively.
The concept of GTM engineering, first introduced by Clay in 2023, focuses on creating automated revenue workflows. With around 100 job listings appearing monthly, this role is becoming increasingly relevant for companies aiming to optimize their sales and marketing processes without merely increasing headcount.
Watch for insights on how GTM engineering can reshape your sales and marketing strategies. As AI continues to evolve, understanding this role could be pivotal for optimizing growth without increasing headcount. Don't miss Amin's session at Disrupt for practical takeaways.