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Influencers' Travel Agent Side Hustle Faces Criticism Over Earnings

Kaynak: The Guardian Business - Yayin: 03 Oct 2026 14:00

Many aspiring travel agents recruited through influencers like Yasmin Hadlow and Vicky Pattison have reported disappointing earnings. Despite initial promises of easy income, several agents found that after paying sign-up and monthly fees, their actual profits were minimal, with some struggling to make even a single booking.

Critics suggest that the recruitment-focused model of PlanNet Marketing resembles multi-level marketing, where agents earn more from recruiting others than from selling travel services. This has raised concerns about the sustainability and transparency of such business practices.

Watch for potential regulatory scrutiny as more agents share their experiences. The recruitment-heavy model may face challenges in transparency and sustainability, prompting discussions on ethical practices in influencer marketing and the travel industry.

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