Google is piloting a feature that allows select users in India to purchase products from Flipkart directly through its Gemini and AI Mode. This test includes a 'Buy' button on specific product listings, facilitating a seamless checkout experience without leaving the AI interface. The initiative aims to enhance Google's AI capabilities in e-commerce, with a broader rollout expected later this month to coincide with India's festive shopping season.
The test currently covers a limited range of products, such as electronics and mobile accessories, and is part of a larger trend where tech companies are integrating commerce features into their AI services. Google has previously invested in Flipkart, indicating a strategic partnership as both companies navigate the competitive landscape of India's rapidly growing e-commerce market.