Despite the growing popularity of screen-less devices, India's market currently represents only 5% of this segment. The premium pricing may limit its appeal, even with the backing of a well-known brand like Fitbit.
Watch for consumer reactions to the Fitbit Air's pricing in India. If sales lag, it may prompt Google to adjust strategies or explore partnerships to enhance market penetration. The success of screen-less devices could hinge on consumer education and targeted marketing efforts.