Demon Hunter, a Christian metal band, has filed a trademark lawsuit against Netflix regarding its popular film Kpop Demon Hunters. The band claims that the film has led to significant consumer confusion, with examples including fans mistakenly purchasing concert tickets thinking they were for a K-pop event. The lawsuit seeks to prevent Netflix from using the Kpop Demon Hunters name for music and merchandise, citing potential damage to their brand built over 25 years.
The film has become Netflix's most-watched original title, raising concerns for the band as they argue that their trademark rights are being infringed upon. They are requesting unspecified damages and a halt to the use of the Kpop Demon Hunters name in various contexts, as they believe their brand is facing an existential crisis due to this confusion.