The slang term 'mogging,' which refers to playfully upstaging someone, has been selected as Collins' word of the year for 2026. Its usage has surged by 210% recently, reflecting its popularity among Generations Z and Alpha in both online and everyday contexts.
Collins' managing director highlighted that the choice of 'mogging' illustrates how younger generations influence language. The term has evolved from its origins in bodybuilding forums to a more mainstream expression, often used humorously in various social interactions.
Watch how 'mogging' evolves in social media and everyday interactions, especially among younger users. Its rise may influence marketing strategies targeting Gen Z and Alpha. Keep an eye on how brands adapt their messaging to resonate with this playful linguistic trend.