Ben Roberts-Smith, an Australian soldier facing war crimes charges, has teamed up with Zero Limits, a supplement company co-owned by influencer Chris Katelaris. The brand recently promoted a pre-workout product named 'war crimes,' which has drawn significant attention due to its provocative marketing and imagery. Roberts-Smith has publicly endorsed other products from Zero Limits and appeared on their podcast, further solidifying this partnership.
Roberts-Smith, who has denied all allegations against him, was previously found by a federal court to have committed acts of murder during his military service. His collaboration with Zero Limits raises questions about the implications of his ongoing legal battles and the public's perception of his actions and endorsements.
Watch for potential backlash against Roberts-Smith's partnership with Zero Limits, especially given the provocative marketing of their products. The public's reaction could influence future collaborations and the brand's reputation, particularly as legal proceedings unfold.