Apple has updated its App Store guidelines to explicitly prohibit apps that create nonconsensual intimate images using AI, commonly referred to as 'nudify' apps. This change follows backlash over the use of such technology to produce sexualized deepfakes, including those involving minors, which raised significant ethical concerns.
Developers are now required to actively prevent and remove any nonconsensual content, with potential removal from the App Store for those who do not comply. Additionally, the rules clarify that apps facilitating human trafficking or child exploitation will be banned.
Developers must now implement robust content moderation to prevent nonconsensual imagery, with strict penalties for non-compliance. Watch for potential shifts in app development practices and user privacy measures as the industry adapts to these new standards.