Apple has revised its developer guidelines to prohibit apps that use AI to generate offensive content and those that disguise themselves to bypass App Store reviews. The updated rules require apps hosting user-generated content to implement measures for moderating objectionable material and reporting mechanisms for users.
Additionally, Apple will remove apps that introduce features not disclosed during the review process, including those that promote nudification. This move follows increased scrutiny from authorities and a significant number of app removals due to fraud and abuse in the past year.
This update reflects a growing trend among tech companies to enhance content moderation and ensure user safety. As regulatory pressures increase, Apple's actions may influence other platforms to adopt stricter guidelines, impacting the broader app ecosystem and user experience.