Apple has announced a deal to hire team members and license technology from the personalized audio startup Huxe, as disclosed in a regulatory filing. This arrangement, known as a reverse acqui-hire, allows Apple to enhance its AI capabilities without fully acquiring Huxe, which recently announced its shutdown.
The deal comes shortly after Spotify introduced AI-driven podcast features, suggesting Apple may be looking to bolster its own podcast offerings. However, details about the specific individuals involved and Apple's future plans remain undisclosed.