Readers respond to the prime minister’s promise to end unexpected payments and hidden catches for consumersMisleading discounts and obstructive cancellation procedures certainly deserve regulation. But presenting this as a significant response to the cost of living crisis feels like rearranging the cushions while the sofa is on fire (Subscriptions you can’t easily cancel, sales that aren’t sales – I’ll end the rip-offs that British people hate, 9 August).For millions of households, the problem is not finding the “unsubscribe” button. It is finding that £50 buys remarkably little at the supermarket, while housing and essential bills consume ever more of their income. Continue reading...