Amazon Prime Video has obtained exclusive global streaming rights for the Emmy Awards, marking a significant shift from traditional US broadcast television. This six-year agreement reflects the growing trend of live events transitioning to digital platforms, aligning with changing viewer habits.
The Emmys will now be exclusively available on Prime Video, ending a long-standing practice of rotating among major broadcast networks since 1955. This move positions Amazon alongside YouTube, which will stream the Oscars starting in 2029, highlighting the evolving landscape of award show viewership.
With the Emmys now on Prime Video, viewers should anticipate innovative interactive features and exclusive behind-the-scenes content that could enhance engagement. Keep an eye on how this shift influences other awards shows and the potential for new streaming partnerships.