The children's skincare market is rapidly expanding, driven largely by social media influencers. Young girls, some as young as three, are increasingly adopting complex skincare routines, with many using multiple products weekly to address perceived skin issues. This trend has led to significant financial gains for some families involved in content creation around skincare.
Experts are raising alarms about the potential long-term effects of this trend, coining the term 'cosmeticorexia' to describe an unhealthy obsession with achieving flawless skin. Investigations are underway regarding marketing practices targeting young consumers, highlighting the need for responsible product use and awareness of potential skin damage from inappropriate products.