Whatnot has acquired AI startup Shaped, which specializes in real-time recommendation systems. This acquisition aims to enhance Whatnot's personalization and discovery features as it expands into new product categories, addressing the unique challenges of live commerce.
The integration of Shaped's technology is expected to improve the speed and responsiveness of recommendations, which is crucial for a platform that processes vast amounts of live video and user interactions weekly. Whatnot's growth trajectory continues, with over one billion orders processed since its launch in 2019.