UK snack brands are reformulating their recipes to comply with stricter health regulations, significantly reducing saturated fat and sodium levels. For instance, Ritz crackers now contain 80% less saturated fat, while BelVita's products have seen a 56% reduction in sodium. These changes are part of a broader industry trend driven by government rules targeting high-fat, sugar, and salt foods.
The Food and Drink Federation warns that upcoming revisions to the Nutrient Profiling Model could jeopardize these reformulation efforts, potentially classifying many products as 'less healthy' despite improvements. This uncertainty poses challenges for manufacturers who have invested heavily in reformulation processes, as they may face restrictions on advertising and promotion of their healthier options.