TikTok has removed the promotional account for Alex Gibney's documentary on Elon Musk just before its wider release. The film's distributor, Bleecker Street, was notified of the account's imminent permanent suspension on Friday. TikTok has not provided a public explanation for the ban.
The removal of the documentary's TikTok account raises questions about social media's role in shaping narratives around influential figures. Watch for potential shifts in promotional strategies for similar projects, as filmmakers may seek alternative platforms to reach audiences.