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Silicon Valley Aligns with Trump's AI Rebranding Efforts

Source: The Verge - Published: 11 Oct 2026 21:33

Some prominent figures in Silicon Valley are adopting President Trump's proposed rebranding of artificial intelligence as 'super intelligence.' Elon Musk has already announced a name change for SpaceXAI to SpaceXSI, while Salesforce's Marc Benioff plans to rename AIForce to SIForce. This shift follows an executive order encouraging government agencies to use the new terminology.

Nvidia's CEO Jensen Huang and Microsoft’s Satya Nadella have also embraced the term, with Nadella emphasizing the need for safety measures in AI. This trend marks a notable change in Silicon Valley's relationship with the Trump administration compared to previous years.

Watch for how this rebranding affects public perception and regulatory discussions around AI. The shift to 'super intelligence' may influence funding priorities and safety protocols in tech companies, as they align with government expectations and navigate potential backlash.

Briefed by Gibik from the original source.