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Santa Monica's New Film Office Aims to Boost Hollywood Relations

Source: Hollywood Reporter - Published: 23 Sep 2026 21:13

Santa Monica's tourism board is taking steps to improve its reputation in the film industry after being surprised by the filming of 'Barbie' in the area. The city is now actively seeking to attract more Hollywood productions. Nancy Meyers' upcoming film will serve as a key project to test this new approach.

Watch for how Santa Monica leverages Nancy Meyers' film to showcase its potential as a filming location. Success could lead to more productions, boosting local businesses and tourism. Keep an eye on upcoming city initiatives aimed at enhancing film industry relations.

Briefed by Gibik from the original source.