Fuel prices in the West of England have surged to nearly £2 per litre due to ongoing disruptions in global oil supplies linked to the Middle East conflict. Businesses are facing tough decisions as they balance higher wholesale costs with the need to remain competitive, often leading to reduced profit margins.
Taxi operators and retailers are particularly affected, with some reporting that they must lower prices to attract customers despite record-high fuel costs. Charities like Freewheelers Blood Bike are also feeling the strain, potentially limiting their services if prices continue to rise.