Range Rover has launched its inaugural fully electric model after a delay of one year. This development comes as parent company JLR has faced challenges including declining profits and supply chain disruptions, prompting a restructuring effort. JLR has trained over 10,500 workers for electric vehicle production at its Solihull plant, which is now equipped with new battery and electric drive unit production lines.
The launch is part of JLR's broader strategy to modernize its operations despite recent financial setbacks, including a reported profit drop to £66 million in the first quarter. The company continues to navigate challenges from a cyber attack last year and ongoing geopolitical and regulatory pressures.