On August 17, thieves stole tens of thousands of cans of Pabst beer from a distribution center in Southern California. The two heists, valued at $70,000, involved a first theft of approximately $45,000 worth of beer intended for Tucson, followed by a second theft where fake documents were used to claim another $25,000 worth.
Pabst Blue Ribbon has responded to the thefts with a lighthearted social media campaign, urging the thief to return the stolen goods. Meanwhile, local police are investigating whether the two incidents are connected as they assess the situation.