Nutrafol has introduced a new product called Strand Serum, designed to enhance hair health by targeting strand porosity and breakage. Utilizing DualFusion Complex technology, the serum combines a water phase that penetrates the hair cortex with an oil phase that seals the cuticle, aiming to reduce breakage by 64%. The formula includes beneficial ingredients like milk thistle seed extract and rosehip fruit extract to strengthen and moisturize hair.
Celebrity colorist Rachel Bodt endorses the serum, highlighting its lightweight nature and effectiveness for color-treated hair. She emphasizes the importance of proper hair care, including avoiding high heat and ensuring a healthy foundation for hair growth, making this serum a valuable addition to post-coloring routines.