Liberty in London has significantly increased the size of its fabrics department, responding to a growing interest in sewing fueled by social media. The store plans to host crafting workshops this autumn, anticipating continued growth in fabric sales, which rose by 11% last year, driven by both local crafters and international shoppers seeking luxury materials.
The expansion includes a larger haberdashery area, reflecting a broader trend in crafting participation among UK adults, which has risen from 15% to 20%. This renewed interest in sewing is contributing to Liberty's strong sales performance amidst challenges faced by other luxury retailers.
Watch for Liberty's upcoming workshops this autumn, which could further engage the growing community of crafters. The expansion of the haberdashery area may also attract new customers, especially as social media continues to inspire a younger audience to explore sewing.