Kylian Mbappé has concluded a 20-year partnership with Nike to join Swiss brand On, which is expanding into football. As part of the deal, he will also become a shareholder in the company, which aims to innovate in the football market. On recently introduced its first football boots, the Lightspray Prototype, set for mass release next year.
The move comes as On seeks to establish itself in a market dominated by Nike and Adidas, which together account for over 40% of players' boots at major tournaments. Thierry Henry has been appointed as On's football director to aid this transition.
Watch for On's strategic moves as they aim to disrupt the football boot market. With Mbappé's influence and Thierry Henry's guidance, the upcoming Lightspray Prototype could redefine player expectations. Keep an eye on how established brands respond to this new competition.