John Smedley, a historic British knitwear brand, is adapting to market challenges by blending traditional craftsmanship with modern technology. The company, which operates the world's oldest continuously running factory, has invested over £4 million in new machinery and is focusing on expanding its online presence and European sales to counteract declining profits.
Despite facing difficulties, including a drop in sales to Japan and rising operational costs, Smedley is committed to maintaining its heritage while innovating. The family-owned business emphasizes the importance of skilled labor and has initiated training programs to prepare younger workers as experienced artisans approach retirement.