Footwear brand HEYDUDE is receiving criticism for a recent Instagram collaboration with the Theta Chi fraternity at the University of Florida. This backlash follows allegations against two former fraternity members for sharing nonconsensual intimate images of a fellow student, leading to public outrage and calls for accountability on campus.
The controversy has sparked protests and discussions about fraternity culture, with some social media users advocating for a boycott of HEYDUDE. The company stated it was unaware of the allegations when the collaboration was planned and is reassessing future partnerships.