Cwmbran Celtic FC experienced a significant increase in shirt sales after Grian Chatten, the lead singer of Fontaines D.C., wore their away shirt during the band's headline set at the Reading Festival. The club reported that pre-sales nearly doubled following the performance, which surprised both the club and its supporters.
The shirt sales not only support the club but also contribute to grassroots music venues, as Cwmbran Celtic has partnered with various bands for their upcoming season kits. Chatten expressed his admiration for the club and its initiatives to aid independent venues, highlighting the connection between music and community support.
Watch for continued collaboration between Cwmbran Celtic FC and music acts, as their partnership could lead to unique merchandise and events. The club's commitment to supporting grassroots venues may inspire similar initiatives in other communities, enhancing local culture.