Cracker Barrel's CEO, Julie Masino, is stepping down following backlash over the company's rebranding efforts, which included a modernized logo that many loyal customers criticized. The rebrand, which aimed to attract younger diners, faced significant opposition, including from notable figures like former President Trump, who called for a return to the original logo.
The leadership change comes amid financial struggles for the chain, with shares down over 20% compared to last year. Masino will remain until October to assist in the transition to new CEO Deno, as the company navigates a competitive market for budget-friendly dining.