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Cal AI's Founder Raises $10M for New AI Startup Persona

Source: TechCrunch - Published: 08 Oct 2026 17:00

Zach Yadegari, the 19-year-old founder of Cal AI, has successfully raised $10 million for his new venture, Persona, which aims to provide a personal AI assistant with a hardware component. The wearable device, priced at $179, will allow users to activate the assistant with a button or wrist flick, prioritizing user privacy by processing data in the cloud and ensuring conversations remain confidential.

Persona is currently in beta, with a few thousand users engaging through iMessage. The company plans to generate revenue through ads during shopping research while maintaining unbiased recommendations. The wearable band is expected to launch in December, alongside an app in development.

Watch for the December launch of Persona's wearable band and app, which could redefine personal AI interaction. As beta users engage via iMessage, keep an eye on how user feedback shapes the final product and the effectiveness of its privacy safeguards.

Briefed by Gibik from the original source.