Today's Edition - 18 Aug 2026 - Updated: 01:02

<- Back to homepage

As Live Shopping Blows Up, It’s a Bidding War for Auction-Fluencers

Source: Hollywood Reporter - Published: 18 Aug 2026 01:02

Read original

Creators are turning online auctions into addictively entertaining, seconds-long battles on platforms like WhatNot and TikTok Shop — who are fighting to retain the most popular sellers.