Apple's upcoming September event is expected to showcase new products, including the iPhone 18 Pro and a foldable device, but the standard iPhone 18 may not be revealed until spring 2027. This shift is attributed to rising manufacturing costs and a strategy to focus on premium models first.
Watch for Apple's strategy to emphasize premium models at the September event, potentially reshaping consumer expectations. The delayed iPhone 18 may lead to increased interest in trade-in programs and leasing options, as affordability becomes a key focus amid rising costs.